Wente Vineyards is donating $0.25 of every bottle to the non-profit until August 2021
Livermore Valley, CA – April 22, 2021 – Wente Vineyards is pleased to announce a new partnership with Kiss the Ground, a regenerative agriculture and education leader, to support the earth and mitigate climate change. This partnership supports Wente Vineyards’ commitment to sustainability and advocacy for creating a better world for future generations.
From now through August 2021, $0.25 of all bottles sold of Wente Vineyards wines will be donated to Kiss the Ground, up to a $30,000 donation. Both organizations will be promoting the partnership through social media and email communications. Additionally, Wente Vineyards will be highlighting the collaboration on their printed 100% recycled in-store materials nationwide. The money raised will go towards Kiss the Ground’s advocacy, educational programs, support farmers transitioning farmland to regenerative practices, as well as policy and equity initiatives.
“We are excited about this partnership and to support the vision, work, and educational programs of Kiss the Ground,” says fifth-generation winegrower and Senior Viticultural Manager Niki Wente. “The carbon sequestration and regeneration farming principles align with many of our practices at Wente Vineyards. We spend an inordinate amount of time caring about our soil and vineyards so that it can continue to produce high-quality wines for generations to come.”
Wente Vineyards has crafted wines and farmed land with sustainable practices at the forefront of all their efforts for 138 years, beginning with first-generation winegrower C.H. Wente. Earning one of the first California Certified Sustainable Vineyard and Winery classification in 2010, Wente Vineyards continues to implement new sustainable practices year over year.
Kiss the Ground is a 501(c)(3) non-profit on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement through media, communications, education, workshops, immersive programming, and advocacy. The non-profit released a full-length documentary narrated by Woody Harrelson in the fall of 2020. Kiss the Ground shed light on regenerative agriculture and offered the world’s soils as a viable solution to our climate crisis. The film is currently available to stream on Netflix.
Recognizing the similar goals that both organizations are working towards, Wente Vineyards is exceptionally proud to partner with Kiss the Ground. Today, with the fourth and fifth generations, and the foundations of the generations before them, the Wente family strives to continuously improve and remain a leader in producing high-quality grapes and wine while reducing their environmental impact.
About Wente Vineyards: Founded in 1883, Wente Vineyards has been celebrated for its industry-wide contributions to innovation as the oldest continuously operated, family-owned winery in the country, now owned and managed by the fourth and fifth generations of the Wente family. The winery draws from certified sustainable estate vineyards in the Livermore Valley, San Francisco Bay, and Arroyo Seco, Monterey appellations to create an outstanding array of fine wines distributed in all 50 states and over 70 countries worldwide. In 2010, it joined the top 5% of California wineries that meet all three tiers within the Certified California Sustainable Winegrowing codes & designation. Located just east of San Francisco in the historic Livermore Valley, Wente Vineyards is recognized as one of California’s premier wine country destinations. In 2018, the winery took a leadership role in its longstanding mission to inspire employees and guests to make time for what really matters, as realized through Wente Vineyards’ best practices, outstanding wines, and wine country experiences. For more information, visit wentevineyards.com.
About Kiss the Ground: Kiss the Ground is a 501(c)(3) non-profit on a mission to awaken people to the possibilities of regeneration and inspire participation in this movement through media, communications, education, workshops, immersive programming, and advocacy. Since being established in 2013 with the goal of creating societal awareness around the extraordinary potential of healthy soil, Kiss the Ground has educated and activated millions. To learn more, please visit kisstheground.com.
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April 23, 2021 at 12:07AM
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Wente Vineyards Announces Partnership with Non-Profit Organization Kiss the Ground - wineindustryadvisor.com
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