In his most recent No. 1 single, “Circles,” Post Malone laments running in them. Professionally, however, the triple-platinum singer-songwriter is on a direct path. In 2019, he was one of the top-grossing live acts on the planet. His Runaway Tour had already hauled in more than $95 million in global ticket sales before ending prematurely in mid-March because of coronavirus lockdown orders.
But the pandemic has done little to slow him down. Shortly after holing up in his Park City, Utah, mansion, “Posty” and his band performed covers of Nirvana songs via live stream to benefit the UN Foundation’s COVID-19 Solidarity Response Fund for the World Health Organization. Streamed for hundreds of thousands of fans, the event raised over $1 million in donations for the WHO. During the 80-minute set the artist delighted viewers by announcing the imminent release of a new album.
While much was written about the Kurt Cobain–inspired dress Malone wore during the concert, more astute observers were drawn to another floral-hued arrangement. Behind him as he strummed were slender-necked bottles of rosé. Maybe not the style of drink normally associated with a rocker known for his face tattoos. And it turns out he was doing more than just pouring the pink stuff. Three weeks later Malone officially revealed to the world that he was the founder and co-owner of the company bottling it.
The brand, Maison No. 9, peddled 50,000 units in just 48 hours according to the online wine marketplace Vivino, the exclusive launch partner of the wine. The company says it has never seen a product sell this quickly and that 1,000 cases of the rosé were sold in just the first hour alone. And unlike many celebrities whose labels now crowd liquor shelves, Malone helped shape this one from the start. Last year, sometimes between tour dates, he juggled multiple trips to the south of France with his co-founders, his manager Dre London and friend James Morrissey. While on the vineyard in Provence he worked with the winemaker Alexis Cornu to develop the final blend and even designed the bottle’s signature glass topper.
In an interview with WSJ., Malone says he named the wine after the nine of swords in the tarot card deck, which represents anxiety. He says he has struggled with anxiety since he was young and has found that wine helps calm his nerves. “As soon as I got old enough, I tried wine and I was like, This is helpful to me; it tastes good and it makes me feel happy,” he says.
On the heels of his 25th birthday, the musician takes stock of his life and talks about what these past few months have meant for his career.
How’s it going over there in Utah? They don’t have the friendliest drinking laws. Is that cramping your style?
Post Malone: We’re just getting hammered every day and doing funny shit. I just drink in my house, and if I need a keg I go to Wyoming and bring it back. But don’t tell anybody [laughs]. It’s just interesting here. But it’s getting better every day because [the Utah government] realizes that the world is so f—ing crazy.
So you just sold 50,000 bottles of your wine within two days of launch. Did you expect that success going in?
Not at all, man. I’ve loved wine for a minute now. And Dre [London] and I were talking and we said, Why not make our own deal and see how it goes? We flew to Provence [France] and picked the grapes and made the blend and everything. And I said, This is something that I really, really like. I’m so blessed and happy that we’re crushing it the way that we are. We’re trying to make an empire so that we can drink for free and our kids can eat forever.
There’s a lot of polish and refinement when it comes to wine. Some would even say snobbery. Has any of that rubbed off on you?
One great thing about life is putting on a suit with a pocket square and a tie bar and everything and just going in. I didn’t feel much of it, though. Because at the end of the day you can try to be as fancy as you want, but what you’re really trying to do is just get hammered drinking wine.
Why rosé, specifically? Was that always your wine of choice?
Well, no. I think red wine is probably my favorite. I love a good Bordeaux. I recently have gotten into rosé to where I was like, This is it! And everybody loves a good glass of rosé on a hot day. Even if you want to [add] a little ice, it’s a thing that really brings everybody together. You might meet some people that say they don’t like wine, but they still like rosé.
How do you usually like to drink it?
You know those little wine glasses that don’t have a stem? I [put in] one or two ice cubes and fill the rest up as high as you can get without spilling it—after refrigerating [the bottle], of course. I take a couple of sips of it to enjoy it, and then I like to chug the rest of it. Something about the stem...the stem just takes away from this one.
Can you share some tasting notes and pairing suggestions?
It’s so crisp. It has a little strawberry, and it pairs perfect with the sunset. You know red wine goes with meat, white wine goes with fish, but this one pairs perfect with the sunset. But that’s not food, you can’t eat it—I’ve tried. I’d say there’s nothing wrong with a buttered whitefish and a little pilaf or a risotto or something. Or just some chicken tenders and french fries, who cares. I don’t want a sommelier to tell you what’s good with it. I want you to drink it with every meal and see what tastes good for you—and then you’ve got your perfect meal right there.
So no need for fancy French food then?
Sometimes you just want a nice, hot American chicken strip. Let me put this on the record: KFC has the best mashed potatoes in the world.
How has the coronavirus lockdown been affecting your creative process?
As crazy as the world is and as strong as everybody needs to be, being able to be in my house by myself and just vibe-out and see where my brain takes me—this has been a perfect time to make music, and to write songs about what’s going on currently. I’m working on an album now. There’s so much to say in these times that will give people hope and hopefully uplift people’s spirits. Because it’s a dark time in America. It’s a dark time in the world. Honestly, for a songwriter to be in the house all day is a blessing and a curse. In the darkest of times I’m just trying to make something beautiful out of it.
And how has this time alone been affecting you personally?
[I miss] the rush and the thrill of everyone calling out your name as you step onstage. But [I’m] able to be introspective and think about how [to] be a better person and help out more. To be honest I think everyone in America is going a little bit crazy sitting at home all day. So I’ve gone a little bit crazy, and I wanted to take more steps outside of my comfort range and make music that I think—to me—is some of the best I’ve made. And I probably say that every album cycle, but for me it feels so special. I want to make an album that will uplift and show that people are not alone in their times of loneliness and worry and that at the end of the day we all just need to show love to everyone on the planet and figure things out. So we’re working pretty hard, and I think we’re making some incredible stuff.
After your Nirvana set, [Nirvana drummer] Dave Grohl praised your performance. How did that feel?
Doing that whole thing was incredible. I had so much fun. I had the time of my life, just getting down in a dress. And Dave Grohl saying something and [Nirvana bassist] Krist [Novoselić] saying something, I was like, Dude, these guys saw me play their songs and said it was decent—that’s a dream come true.
And I noticed you had some bottles of Maison No. 9 behind you on the bar.
Oh yeah, that was a little foreshadowing. In every novel there’s a little bit of foreshadowing.
A lot of people who think they know you and your music probably had no clue that you could rock out to faithful renditions of ’90s grunge classics.
I’m still figuring out who the hell I am, every day. Trying to be a better dude, trying to be better at music, trying to write better songs. All you can really do is your best and speak to people in the way you know how to speak. Every day you learn a little bit more. One day I didn’t know shit about red wine, and then I cracked one open and it took me on a whole journey where I could be smarter every day about it and enjoy life more every day around it. It just so happens every day you become a better person or you try your best, and that’s all you can do. And that’s what I’m on right now. I just turned 25 and I hopefully got some years to go.
Happy birthday. Where’s the first place you’re going when we’re allowed back out into the world?
I have a big-ass boat chartered in Greece. So the day this all ends I’m getting my ass right over there.
This interview has been edited and condensed for clarity.
Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
"love" - Google News
July 21, 2020 at 07:29PM
https://ift.tt/3fMwpG8
How Post Malone Fell in Love With Rosé - The Wall Street Journal
"love" - Google News
https://ift.tt/39HfQIT
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
Bagikan Berita Ini
0 Response to "How Post Malone Fell in Love With Rosé - The Wall Street Journal"
Post a Comment