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Our Love Letter to Love's Bakery, a Hawaiʻi Icon - Hawaiimagazine.com

Most of us who grew up in Hawaiʻi have a special connection to Love’s Bakery—even if we didn’t know it at the time.

Found in 1851, the local bakery—its products easily recognizable by its friendly yellow-and-red label and gingham checks—has been part of Hawaiʻi potlucks, picnics, lunch boxes and dinner tables for nearly 170 years. It churns out sandwich breads, bagels, English muffins, hamburger and hot dog buns—the stuff of my childhood memories.

I was devastated when, in April 2020, the bakery announced it was discontinuing its production of the iconic powdered-sugar Donettes. (Boxes flew off the shelves the day it was announced.) Once its best-selling product, the doughnuts slipped in sales.

And now the bakery, a staple of Hawaiʻi’s food industry for over a century, will close at the end of the month due to growing COVID-19 pandemic-related losses. More than 230 employees will be laid off.

“We have worked diligently to cut expenses, to maintain our market share and to remedy our operational difficulties,” the company said in a news release. “However, under the current business environment, we are no longer able to continue operations.”

It’s another heartbreaking closure. In November 2020, Alan Wong’s Honolulu and Town—two beloved Oʻahu restaurants—closed due to the pandemic. Like Like Drive Inn, another longtime Oʻahu eatery, shuttered after nearly 70 years last year, too.

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March 22, 2021 at 08:07PM
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Our Love Letter to Love's Bakery, a Hawaiʻi Icon - Hawaiimagazine.com
"love" - Google News
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